Beating the Competition: 3 Reasons to Invest in Local SEO Services

By February 21, 2018Local SEO, SEO

Over 90 percent of internet users don’t click past the first page when searching for content on Google. How well your website is optimized for the search engines could make or break your business.

Investing in local SEO services is an invaluable tool in setting yourself apart. Potential customers may never take the time to learn about business if your competitors appear higher in search queries.

As you’re building your overall marketing strategy, don’t overlook the importance of local SEO.

Want to beat out your competition? Consider these top reasons why local SEO services can help you accomplish your goals.

Help Your Customers Find You When They Need You

Most customers aren’t searching online for a specific name, but an answer to a specific problem. Gone are the days of the yellow pages, but the need for trusted local solutions remains.

Whether they’re looking for a cup of coffee, a place to service their car, or whatever your small business offers, ranking high in search results will bring customers in.

With the increasing prominence of mobile devices, it’s even more important to rank high in local searches. Customers make decisions while they’re on the go.

Make sure your company shows up on Google Maps, Bing, Yahoo, and other directories to drive business your way.

Likewise, take advantage of review sites like Yelp to highlight your quality of service and build a positive reputation.

Local SEO Services Are Cost-Effective

Local SEO provides a strong return on investment because its initial costs are low. Plus, it results in quality leads and sales.

Many key sites, like Google My Business and Yelp, are free to set up an account for your business. You might opt to hire someone to create and maintain these for you.

In case you’re considering hiring an SEO specialist, here are five questions to ask.

If you don’t have someone in-house to manage this, it’s well worth the expense. Local searches yield more than double the sales conversions of non-local searches.

Increase the Community Appeal of Your Brand

You can strengthen your brand’s online reputation by focusing local SEO.

Consider your target audience and its needs. Create content that appeals to them.

Blog posts and other entries containing localized keywords will help drive traffic to your website. Moreover, they help convert that traffic into paying customers.

Consider a loyalty program or other campaign that rewards your visitors for promoting your business. Feature it on your website and social media pages, which should also be optimized for local searches.

Grow Your Website the Smart Way

Is your website generating more new business than you can handle?

Wichita Designs is your web solution to attract and convert customers. From local SEO services to web design, we take care of the entire process for you.

Get a free quote today and learn how to turn your online presence into a marketing machine!

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