Deciding to buy SEO services is the first step to improving your business’ online presence. Here’s what you need to know before you make the investment.
Do you need to buy SEO services? Well, that’s a bit of a trick question. If you even have to ask, then the answer is probably “yes.”
What Is SEO, Anyway?
Search engine optimization is a complex and ever-changing aspect of digital marketing. In layman’s terms, it’s essentially the process of improving a company’s website in order to get that site to rank more highly in search results. When a potential customer googles keywords related your business, you want your website to pop up on the first page of results.
Higher rankings equal more visibility, which in turn means more customers and conversions.
Content and Backlinks
Two of the most important aspects of a website are its content and use of keywords and its backlinks. There are some other, more technical factors — site speed, for example, but content (which including landing pages, blog posts, videos, infographics, and more) and links are the two biggies.
Let’s take a look at each ranking factor in turn.
Content and Keywords
It’s only natural — if your website has words like “dentist,” “cosmetic dentistry,” “dental implants,” and “teeth whitening” scattered around its pages, Google will assume that your business is a cosmetic dental practice.
Just repeating relevant keywords over and over again isn’t going to get you anywhere, though. More and more, Google is giving preference to sites that provide valuable content for actual readers, not just for its algorithms.
There’s a “sweet spot” of keyword density, content length, and posting frequency that tends to get better results. It can be hard — nay, impossible — to find that spot unless you buy SEO services, however.
Backlinks are when another site links to yours. You can think of backlinks like votes. The more you receive, the better your site looks in Google’s eyes.
Once upon a time, a website owner could simply purchase a bundle of backlinks, sometimes hundreds or thousands for only a few dollars. Those days are gone, though. Google caught on to this scheme pretty quickly and started looking at the value of every site where those backlinks originated from.
Nowadays, SEO professional advise trying to earn backlinks. That means posting relevant, interesting, shareable content — not just buying phony links from disreputable sites.
Panda, Penguin, Pigeon, Pirate, Hummingbird, Mobilegeddon… these are just a few of the large, named updates that Google has pushed out in the past five years or so. But in truth, smaller Google updates happen almost constantly.
The SEO game is constantly in flux, and it can be extremely challenging to understand it on a day-to-day basis — and to adjust SEO strategies accordingly.
Unless you devote yourself to becoming an expert on search, you will want to buy SEO services and leave staying up-to-date on updates to the pros.
Ready to Buy SEO Services?
Is your head spinning yet? That’s OK. The SEO experts at Wichita Designs can help you make sense of it all — or they can take care of it for you, leaving you to do what you do best.
Contact us for a free, no-strings-attached consultation, and get back to your core business of keeping customers happy!