Youtube has become a great way of earning money for content creators. The video-sharing platform has over 2 billion active monthly logged-in users, making it the perfect platform for content creators to reach a big audience for their content.
How to make money on Youtube
Making money on YouTube might not be the primary reason why content creators start their Youtube channels. However, to consistently produce high-quality content for their audience requires resources and time that sometimes is hard to come by because Youtubers are not paid to upload video content to the site. These content creators have to use the following tips to make money.
Through the YouTube Partners program
This is the most common method used by content creators to earn money on YouTube. It involves running ads on your channel.
To qualify for this program, content creators must have at least 1,000 subscribers and their content must have 4,000 watch hours.
How to join the YouTube Partner program
- Users need to sign in to the YouTube account they want to be monetized.
- After signing in, click the icon in the top right corner of your account.
- Click youtube studio and select other features, then monetization.
- You are then required to read the terms and conditions of the program and agree with them.
- Next, create a new AdSense account or connect to an existing one to your channel.
- The last bit involves setting preferences for your monetization account.
After joining the program, users can visit their analytics dashboard and view their predicted monthly revenue. It is important to note that users who have not met the over 1,000 subscribers and over 4,000 YouTube watch hours on the platform are not approved for AdSense accounts.
How much money does a YouTune AdSense account make?
Content creators make money every time an ad is run on their content. Therefore, the number of views a YouTuber gets does not correlate with the amount of money they make. This means that videos can be viewed thousands of times without users viewing ads or clicking ads, which means content creators do not make money.
On average, YouTube pays between 0.01 to 0.03 per ad view. This means that content creators make up to $18 per 1000 ad views, translating to about $3 to $5 per 1,000 video views for most content creators on YouTube.
Through affiliate links
Content creators can also use affiliate links to make extra money from their YouTube channel. Affiliate linking is a marketing method where users are given links to promote products from brands and are paid in commissions for every sale made from the affiliate link.
YouTube channels with a well-defined niche such as technology, sporting, or fashion can use affiliate links to market products on their YouTube channel. YouTubers can also use popular affiliate programs such as ClickBank, which offers between 1 to 75 percent commission depending on products, to get the affiliate links to the market.
As a YouTuber, you can also reach out to brands and ask if they have an affiliate links program, which is also a great way to get brand clients.
Becoming brand influencers
YouTube influencers are the highest paid brand ambassadors, according to a report by Aqer. They are able to command a fee of $20 per 1,000 subscribers for brands looking to promote their products on their channel.
Influencers can also negotiate better deals with brands depending on their audience demographics, age, content quality, and the niche of their channel.
One caveat that influencers are supposed to do is disclose that the product they are promoting is paid. They also need to be transparent on whether they use the products they are promoting and being upfront on why they are promoting the product.
Youtube Premium
Youtube premium is also a great way that content creators make money on the internet. Premium YouTube viewers pay for the service so that ads are not run on their content.
Content creators are paid for content viewed by YouTube premium members, depending on the watch time. This is on top of the ads revenue that creators make when non-premium users watch their content with ads, thereby increasing their revenue.
Selling Merchandise
Selling products such as t-shirts, mugs, tote bags, snapbacks and coffee mugs is also a lucrative venture for YouTube content creators. YouTubers are now tapping on their vast number of viewers and turning them into leads for their products. The opportunity for content creators as merchandise sellers is huge and most have realized the revenue potential of their YouTube accounts.
Merchandise selling also increases Youtuber’s exposure to the offline world, further deepening their relationship with their subscribers and fans.
YouTube allows content creators to sell up to 12 items of merchandise, which is done by enabling the merchandising feature in their accounts. Taking advantage of this feature has made it possible for content creators such as Jeffree Starr to make Million of dollars selling lipsticks, highlighters and eye shadow and can be utilized by upcoming YouTube content creators.
YouTube Fan Funding
This is a YouTube feature that allows content creators to offer their subscribers and viewers exclusive content at a fee. To qualify for the YouTube Partnership program, a content creator is required to have over 30,000 subscribers.
Paid users are able to access bonus content such as special videos from the creators, badges, emojis and live charts from the content creators. In return, content creators are able to make extra revenue from their content that is independent of their ads revenue.
There are also third-party programs that content creators can use, such as Patreon, that help them monetize their content. Patreon helps content creators to monetize their YouTube videos by offering monthly memberships to fans. Content creators are able to earn as much as $40,000 per month from their supporters.
