Digital marketing has become one of the most popular ways for companies to disseminate information about their brands.
It’s easy to see why. Surveys show that almost 90% of Americans use the internet. This makes digital spaces one of the most effective places to meet prospective customers.
But with all the types of digital marketing, it can be difficult for small businesses to keep up with all the options available to them. So let’s take a look at 5 digital marketing strategies you might not have heard of yet.
Search Engine Optimization
Studies show that, on average, just over half of all website traffic comes from organic searches. In other words, one of the main ways that consumers find your company is by searching for keywords related to it.
This is why it is important to invest in Search Engine Optimization (SEO). SEO seeks to increase a website’s ranking on search engines by tailoring the content with search engine algorithms in mind. This makes it more likely that customers will find your page when they search relevant keywords.
A phrase often heard in digital marketing circles is “content is king.” This is because accessing and sharing great content is one of the main reasons people use the internet.
The purpose of content marketing is to create engaging content about your product that will interest and educate customers. This will help your customers feel more connected to and knowledgeable about your business. Also, including more content on your website will help improve your search engine rankings.
You might be surprised to see radio advertising on a list of digital marketing strategies. Does anyone even listen to the radio anymore?
While traditional radios may have fewer listeners, online radio options have exploded in popularity. Both music apps like Spotify and Pandora and podcasts are good options for ad campaigns targeted at a specific audience.
Influencer marketing is nothing new. Brands have always used popular celebrities as a way to get endorsements and grow awareness around their product. But digital marketing has made influencer marketing more accessible for small businesses.
Most smaller companies cannot afford to get an endorsement from an A-list celebrity. But you could reach popular Instagram or YouTube start to use or review your product. This can be an effective way to build trust with your consumer base.
One of the most effective forms of digital marketing is viral marketing. That said, it’s also one of the most difficult to pull off.
Viral marketing happens when users share a message about a product across digital platforms. While this often happens organically, there are ways to catalyze a viral campaign. For instance, Coca Cola used the #ShareaCoke campaign to encourage customers to share social media posts about their product.
Finding the Right Types of Digital Marketing for You
Traditional digital marketing strategies like social media ads certainly aren’t going anywhere. But tapping into some of these other types of digital marketing can be a great way to set yourself apart from the competition.
If you have more questions about digital marketing, contact us. Our experts will work with you to help you find the right solutions for your company.