Your product landing page should make a clear and positive first impression that drives conversion.
The design and flow of your landing page can make or break the difference between a potential customer becoming an actual customer.
If you’re just not seeing the conversion you want to be, check out these 5 tips to make sure your landing page is doing the most for you:
1. Maintain Consistency
Your product landing page should have a sense of consistency with the rest of your site.
Use similar themes and colors to make sure there is a flow from your landing page to any other place they may visit on your site.
The navigation should feel seamless so that users don’t feel lost when moving from the landing page to other pages in your site.
2. Take Advantage of Your Call to Action
This call to action could be a header, slogan, tagline, or offer you want your customer to see and engage with.
By placing this call to action on your landing page where it is highlighted, it is more likely to make an impact on conversion.
However, this call to action should be clear and concise and not muddle the purpose of your landing page or distract from the product itself. If you need a little bit of help coming up with ideas, check out these perfect examples of a call to action that you just can’t help but want to click.
3. Make your Product Landing Page Mobile Friendly
We live in a world where almost everyone is constantly using their mobile phones for everything from social media to online shopping.
Simplifying your product landing page for ease of use for your mobile customers is another sure way of increasing your site’s conversion.
By utilizing methods like flat and material designs and big backgrounds, you can create more mobile user-friendly pages.
4. Speed Up
In the realm of simple improvements you can make to your landing page, speed is one of the most crucial aspects.
If your landing page takes a long time to load, chances are your potential customer is not going to become an actual customer because they’re going to click away.
The speed you should be aiming for will have your landing page loading in 3 seconds or less. If your product landing page takes more than 3 seconds to render, 40% of visitors are likely to bounce off.
By optimizing images, reducing server response times, and enabling browser caching, you can speed up your site and set yourself up for success.
5. Utilize Search Engine Optimization
By optimizing your product landing page for search engines, you’ll drive visits to your page and, in turn, drive conversion and sales.
An easy way to do utilize SEO is link-building which can be done with your sites blog or social media. This can be achieved by linking to relevant past posts on your own site and outside sources within the body of your content.
If you have a product that is sold locally, incorporating the city and state you’re located in into the title and throughout your landing page can increase traffic as well.
Making Your Landing Page Pop Isn’t Difficult
Take some time to evaluate what level your product landing page is performing at and where you want it to be.
Don’t let overlooking simple fixes like speeding up your landing page’s load time or creating a mobile friendly layout keep your product from doing its best.
Be smart and stand out from the competition using the 5 tips above.
If you need professional help increasing your traffic and conversion, contact us and we will make it happen!