Beautiful web design is like air. We notice it most when it’s missing.

When your website works well customers will have a smooth experience. It will guide them to the right information they need about you, your product, or your services.

When your website isn’t properly built, viewing it can quickly put people off.

More than 80% of shoppers now conduct online research before making purchases. Having a website isn’t optional anymore, yet 46% of small businesses still don’t have one. Why?

The main reasons are cost, time, and lack of expertise.

Custom web development does have a price, but it may not be as high as you think.

Having a poor web presence has a much greater cost.

Read on for four reasons why you can and should afford custom web development.

1. You’ll stand out from the crowd

Remember those girls at the prom? You know, the ones who accidentally showed up wearing the same dress? People noticed them, but for the wrong reason. They got noticed because they looked the same.

It’s gotten pretty tempting to create your own site using cheap or free templates, but for most businesses, this is a big mistake.

Every great looking template out there is probably already being used by hundreds, or even thousands, of other businesses. Custom web development for your site will create a unique visual experience for your customers.

This ensures that your business stands out from the rest.

2.  Customers have high web standards

Have you ever clicked on a website that took a long time to load? How long were you willing to wait?

If it took too long you may have given up and gone to the next result on your search list.

Recent research has shown that consumers have increasingly high standards for the web content they use. They want material that’s optimized for mobile devices, doesn’t take too long to load and is visually attractive.

It’s pretty hard to deliver all that by yourself. Using custom web development services will help your website work better and keep your customers where you want them -on your site.

3. Custom web development for search engine optimization

What’s the point of having a great website if people can’t find it?

Your website has to look good, but there is more that needs to happen for it to be visible on the web.

Search engine optimization involves building a site with the proper keywords and coding so that it will come up high on the list when users are using a search engine to find you or your general product.

A professional web developer will not only create a beautiful and user-friendly website for your business but will also build SEO into the site itself. Most templates can’t do that for you.

4. You don’t have time to keep up

What do you think when you land on a business website and see it hasn’t been updated in two or three years?

As a business owner, you might think that’s a good sign. You think the company is so busy doing their thing that they don’t have the time to keep playing with their website.

A customer viewing that unattended site may see it very differently. They may wonder if the pricing information is out of date. They may even wonder if the company still exists.

Keeping your information up to date is important but takes time and expertise. If you don’t have time consider handing that responsibility over to a custom web development company for greatest ROI.